The Digital Leadership Blog ( Experience Design )

Jobs To Be Done Examples, Theory, Framework, Templates & Statements

Remaining responsive to customer needs has become a pivotal element in driving...

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Outcome Driven Innovation (ODI): Putting JTBD Theory into Action

What is Outcome Driven Innovation? Customer needs play a decisive role in...

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Customer Experience Design and Digital Innovation

In this article, Digital Leadership AG partner Patrick Zimmermann explores the concept...

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Pains and Gains: Understanding Your Customer Needs

The value proposition of any successful business is deeply tied into the...

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Jobs to Be Done Framework: A Roadmap to Customer Satisfaction

How should you structure your business most efficiently? The best way to...

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Customer Centricity: How Do You Create a Customer-Centric Strategy?

Customer centricity is more than just a buzzword tossed around conference rooms....

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Rapid Prototyping – Techniques, Benefits, Tools & Softwares

After we have dealt intensively with Product Management and the Minimum Viable...

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How to Identify an Important But Underserved Customer Need?

How to Identify an Important But Underserved Customer Need? Creating products and...

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Human-Centered Design [HCD] Definition & Process – Digital Leadership

The most effective way to satisfy your target market is by understanding...

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What is Design Thinking? Definition, Explanation & Process

With Design Thinking, new and innovative ideas can be generated together and...

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