The UNITE Elevator Pitch Template
The elevator pitch is the key marketing summary of your offering and Value Proposition. With the help of the UNITE Elevator Pitch Template, you can craft a short but compelling description that will serve as the basis of your positioning.
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Proudly developed & shared by
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline Hüttinger
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
Susanne M. Zaninelli
Partner Culture Change
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Dr. Andreas Rein
Partner for Organizational Development
Andreas Rein is a C-Level sparring partner and organizational development agent supporting organizations from strategy to agile execution.
Sascha Martini
Partner for Innovation & Digital Transformation
Sascha is a world class innovation & digital transformation leader with a human centered approach. Ex-R/GA & razorfish CEO.
Adam D. Wisniewski
Partner for IT Strategy & Business Alignment
Adam is a seasoned transformation and digitization expert. He led major programs at the intersection of IT and business for international organizations
Patrick Zimmermann
Associate Partner Brand & Experience Design
Patrick Zimmermann is an experience and design strategist with a long-standing track-record from firms such as IDEO, Publicis and Sapient.
Proudly developed & shared by
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline Hüttinger
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
What the download contains
- The UNITE Elevator Pitch Template
- The UNITE Value Proposition Canvas
- The UNITE Business Model Canvas
- The UNITE Business Model Canvas helping you understand the role of the Elevator Pitch & Value Proposition in context
Easy plug-in template
Crisp way to communicate your Value Proposition
Challenges your thinking around the extent of your product differentiation
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I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
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Reviewed on 15 July 2022
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Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!
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Reviewed on 18 July 2022
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Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
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I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
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Reviewed on 13 Aug 2022
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We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
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Why we use it
Your elevator pitch allows you to develop and iterate a concise description of your product/service, including how it fulfills your customer’s unmet needs and what differentiates it from other possible solutions. This helps your team achieve clarity of purpose and easily communicate your product’s value to others.
How It Works
Just fill in the template with your product’s information.
The beauty of the UNITE Elevator Pitch Template is that you can just fill in the blanks with your information. The trick is to find simple, straightforward and powerful language to describe your differentiation. Let your enthusiasm come through!
The beauty of the UNITE Elevator Pitch Template is that you can just fill in the blanks with your information. The trick is to find simple, straightforward and powerful language to describe your differentiation. Let your enthusiasm come through!
Work quickly: get to a first draft within a few minutes and then keep iterating till it sticks.
What is the goal of the model?
Clarity on your product. With this short and simple statement of your product, you want to nail the core value and positioning of your product. This will serve as a basis of your offering as well as your marketing and communications.
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Founder & Managing Director of Digital Leadership
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