The UNITE Problem-Solution Fit & Minimum Viable Product (MVP) Scorecards
These scorecards allow you to rank your solutions concepts and MVPs at the end of Stages 2 and 3 against the most important criteria investors use. The scorecards help you make a factual decision about whether to kill, pivot, or advance a solution based on data, not instinct.
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Proudly developed & shared by
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline Hüttinger
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
Susanne M. Zaninelli
Partner Culture Change
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Dr. Andreas Rein
Partner for Organizational Development
Andreas Rein is a C-Level sparring partner and organizational development agent supporting organizations from strategy to agile execution.
Sascha Martini
Partner for Innovation & Digital Transformation
Sascha is a world class innovation & digital transformation leader with a human centered approach. Ex-R/GA & razorfish CEO.
Adam D. Wisniewski
Partner for IT Strategy & Business Alignment
Adam is a seasoned transformation and digitization expert. He led major programs at the intersection of IT and business for international organizations
Patrick Zimmermann
Associate Partner Brand & Experience Design
Patrick Zimmermann is an experience and design strategist with a long-standing track-record from firms such as IDEO, Publicis and Sapient.
Proudly developed & shared by
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline Hüttinger
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
What the download contains
- The UNITE Problem/ Solution Fit Scorecard (Stage 2)
- The UNITE Solution/Market fit (MVP) Scorecard (Stage 3)
- The UNITE Innovation Approach | Overview, as to help you understand the context of the end of phase scorecards
- Overview of the entire UNITE Business Model Framework, helping you understand the role of business modelling in context
Straightforward tool helping you evaluate whether you are ready to move to the next stage
Turns a subjective discussion into an objective one
Ensures you have considered all major perspectives
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Richard Cobie, CEO
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and Consultant
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!
Karl Meckel, Change Development Manager
Reviewed on 18 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of Culture
Reviewed on 2 Aug 2022
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I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy Officer
Reviewed on 13 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
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Why we use it
The UNITE approach to innovation puts testing and evaluating centerstage as to achieve real-world validation before moving on to building and scaling.
These two scorecards provide easy-to-use rubrics to assess your Problem/Solution-Fit and your Minimum Viable Product.
These two scorecards provide easy-to-use rubrics to assess your Problem/Solution-Fit and your Minimum Viable Product.
How It Works
The UNITE Problem/Solution fit Scorecard for Stage 2 is broken down to represent the three basic categories: customer, offering, and Business Model. Each category contains the most relevant questions that will allow you to rank your product or service based on key metrics. Then you can tabulate the scores at the bottom to get a total score for each solution. This gives you a data-driven way to decide whether to kill an idea, pivot to an adjacent solution or move the concept forward to the next stage.
The UNITE Solution/Market fit (MVP) Scorecard for Stage 3 works similarly, except instead of being broken down into columns, it asks you to rank your MVP on the basis of 8 key criteria, such as traction and quality. Once you have a total score, you can decide whether to kill, pivot, or scale. This scorecard summarizes the key criteria investors use to gauge an idea. Apply it to your own cases to help you determine whether you have attained the required investment security and are ready to scale.
What is the goal of the model?
Confidence in your decisions. These scorecards provide a data-driven approach to assessing your Problem/Solution Fit and MVP. You don’t want to make big decisions based on your gut alone. Let the numbers be your guide.
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