The UNITE Innovation Approach
The UNITE Innovation Approach covers the full innovation process end-to-end. It takes you through the entire lifecycle of an innovation initiative and breaks down all main steps in detail.
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Proudly developed & shared by
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline Hüttinger
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
Susanne M. Zaninelli
Partner Culture Change
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Dr. Andreas Rein
Partner for Organizational Development
Andreas Rein is a C-Level sparring partner and organizational development agent supporting organizations from strategy to agile execution.
Sascha Martini
Partner for Innovation & Digital Transformation
Sascha is a world class innovation & digital transformation leader with a human centered approach. Ex-R/GA & razorfish CEO.
Adam D. Wisniewski
Partner for IT Strategy & Business Alignment
Adam is a seasoned transformation and digitization expert. He led major programs at the intersection of IT and business for international organizations
Patrick Zimmermann
Associate Partner Brand & Experience Design
Patrick Zimmermann is an experience and design strategist with a long-standing track-record from firms such as IDEO, Publicis and Sapient.
Proudly developed & shared by
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline Hüttinger
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
Dr. Michael Liebmann
Serial Entrepreneur
What the download contains
- Understanding the role of Jobs to be Done
- The UNITE Innovation Approach | Stages of successful innovation
- The UNITE Innovation Approach | Overview
- The UNITE Innovation Approach | Stages 1-3
- The UNITE Operating Model Canvas structure for Stage 4)
- The UNITE Innovation Approach | Outcomes
- Overview of the entire UNITE Business Model Framework, helping you understand the role of the Business Model Environment Canvas in context
End2end approach, integrating the best approaches, tools and models
Tried and tested globally on innovation initiatives of all sizes
Deeply researched and designed to support you and your project on the ground with dozens of models and tools
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Richard Cobie, CEO
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and Consultant
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!
Karl Meckel, Change Development Manager
Reviewed on 18 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of Culture
Reviewed on 2 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy Officer
Reviewed on 13 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
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The key is bridging the infamous strategy-execution gap. We enable organizations to execute a transformation successfully.
Thousands of organizations leverage the UNITE models - these are some of them ...
Why we use it
There are so many competing innvovation approaches out there, it is difficult to know what to use when. That is why we developed one authoritative approach that takes you from inception to scaling. The UNITE Innovation Approach shows you what is happening at each stage and how everything fits together.
How It Works
An innovation project has four stages:
- Setup – where you will get your team ready for innovation success
- Problem/Solution Fit – where you discover your customer’s unmet needs and translate them into innovative concepts using a customer-centric and Business-Model-Innovation approach
- Solution/Market Fit – where you test and validate your solution in the real world
- Build & Scale – where you turn your idea into a real business and focus on growing it quickly
The UNITE Innovation Approach allows you to understand each step in the entire journey and is thus a basis for planning, stakeholder communication, and process and tool selection. Why not put it on the wall of your team’s innovation workshop, so that everyone knows where you are and where you are headed? We have the print ready versions included for you !
What is the goal of the model?
One tried and proven innovation approach from start to finish. The UNITE innovation approach takes into account everything you will need and leads you step-by-step through each stage, giving you the concepts and tools to support your journey.
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Team Structure
The UNITE Innovation Team Structure helps you understand the default team structure and roles you need on an innovation team. Further, ...
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Related categories
The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …
Need help with your project?
We at Digital Leadership work on Innovation and Transformation related projects every day. Reach out do discuss how we can support you!
Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership
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