The UNITE Business Model Scorecard
The scorecard gives you the most critical questions you need to challenge your Business Model. It will help you gauge progress, uncover your weaknesses and get ready for your investor pitch.
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Proudly developed & shared by
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline Hüttinger
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
Susanne M. Zaninelli
Partner Culture Change
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Dr. Andreas Rein
Partner for Organizational Development
Andreas Rein is a C-Level sparring partner and organizational development agent supporting organizations from strategy to agile execution.
Sascha Martini
Partner for Innovation & Digital Transformation
Sascha is a world class innovation & digital transformation leader with a human centered approach. Ex-R/GA & razorfish CEO.
Adam D. Wisniewski
Partner for IT Strategy & Business Alignment
Adam is a seasoned transformation and digitization expert. He led major programs at the intersection of IT and business for international organizations
Patrick Zimmermann
Associate Partner Brand & Experience Design
Patrick Zimmermann is an experience and design strategist with a long-standing track-record from firms such as IDEO, Publicis and Sapient.
Proudly developed & shared by
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Douglas Lines
Corporate Executive
A deal-making expert having led significant M&A transactions; business leader having built and led significant H1 and H2 businesses with portfolio values above £8bn; innovator who likes to re-imagine the world we live in having successfully launched a global EdTech.
Dr. Michael Liebmann
Serial Entrepreneur
What the download contains
- The UNITE Business Model Scorecard
- The UNITE extended Business Model Canvas
- Overview of the entire UNITE Business Model Framework, which helps you understand the role of the Exponential Growth Canvas in context
Provides a straightforward best practice on portfolio allocation
Answers the question of ownership
Provides guidelines to your best practice portfolio allocation
Answers the question of ownership
Provides guidelines to your best practice portfolio allocation
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Richard Cobie, CEO
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and Consultant
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!
Karl Meckel, Change Development Manager
Reviewed on 18 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of Culture
Reviewed on 2 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy Officer
Reviewed on 13 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
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Why we use it
You can prevent failure and increase the odds if you ask the right questions. Building on the lessons from 100s of start-ups and innovations, we have put together a model that covers the most critical questions allowing you to challenge your own Business Model.
How It Works
The UNITE Business Model Scorecard covers the twelve most critical questions to challenge your Business Model. It considers traditional factors, such as costs and revenue, but also things you may not have thought of, such as imitability (how well your Business Model protects your product or service from competitors) and Lock-In Effect (how difficult it is for your customers to switch to an alternative solution once they have adopted yours).
Use the scorecard in the innovation team to challenge your results or use it as an investor to evaluate the quality of a pitch.
What is the goal of the model?
Get investment ready and create an unfair advantage. You can assess two different dimensions with the UNITE Business Model Scorecard. The more obvious one is whether you are investment ready. The second dimension, however, is a deeper one: in many cases, disruptive companies innovate not through their product, but with their Business Model.
This series of questions allows you to evaluate how effective and differentiating your Business Model is, as well as whether it will allow you to scale. Use it to gauge your Business Model ideas and then return to the drawing board, using the UNITE Business Model Canvas to work on your next version.
This series of questions allows you to evaluate how effective and differentiating your Business Model is, as well as whether it will allow you to scale. Use it to gauge your Business Model ideas and then return to the drawing board, using the UNITE Business Model Canvas to work on your next version.
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Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership
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