Engaging with Digital Marketing

Engaging with Digital Marketing

To best position your business for growth, it’s important to be where your customers are. Today, your customers are online: engaging in social media, staying informed in news sites and blogs, and searching online when they have a need. Your digital marketing puts you in those same channels, so your best prospects can discover your business, learn about your solution, and become your customers.

Digital marketing is how you can put your business in front of your best prospects and customers, with the right campaign, to the right audience, at the right time, and in the right place, for your success.

For example, email, content marketing and advertising can be great channels for growing your business. 91% of online consumers check their email at least once a day, often multiple times per day, and 66% of email recipients made at least one purchase last year based on a promotional email. When you supplement email with content marketing, you ensure you are providing value for your prospects, and this is a highly effective tool for nurturing leads to become your customers. And when you include advertising, you are driving awareness, engagement, and conversions for your business.

Gain the benefits to:

  • Grow your brand awareness and engagement. Email and advertising can be targeted to engage your ideal customer profile, and share value with them through content marketing, driving awareness, interest and engagement.
  • Strengthen your customer relationships. Email can be a great way to nurture your leads and customers, building loyalty and trust with one-on-one personal communications that are customized to provide the right value to the right contact at the right time.
  • Reach an already engaged audience. Whether you are looking to connect with your local community or reach your global audience, your advertising is highly targeted towards people who are actively searching for your type of solution, and your email campaigns are nurturing your customers to keep them coming back to your business.
  • Drive revenue and optimize your growth. Your email and advertising dashboard helps to provide visibility into what is working best for you, so you can continue to build and grow with your most effective strategies.

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To best position your business for growth, it’s important to be where your customers are. Today, your customers are online: engaging in social media, staying informed in news sites and blogs, and searching online when they have a need. Your digital marketing puts you in those same channels, so your best prospects can discover your business, learn about your solution, and become your customers.

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